Social Media Strategy for Networking and Career Building

Facilitator: Garth von Buchholz

Social networks such as Facebook, Instagram, LinkedIn, Twitter, WordPress and YouTube offer unlimited resources and opportunities to help us discover new job prospects and advance our careers. This course teaches emerging, mid-career and experienced professionals how to develop real-life social media strategies and learn practical techniques for personal social media marketing. Over four weeks, students will interactively explore ways to define their career goals, enhance their networking skills and promote their professional brand online to help achieve sustainable success in their field.

Learning Outcomes:

  • Determine your personal brand attributes as an emerging, mid-career or experienced professional
  • Assess the technical, social and strategic differences between the top social networks
  • Develop your own social content strategy that promotes your personal brand, your career prospects and opportunities
  • Apply social content skills such as plain language, repurposing, scheduling, user-generated content, community dynamics and digital media creation
  • Practice social media marketing techniques to help you find new career leads, attract recruiters, network with influencers in your field and enhance your resume
  • Sustain a professional social profile throughout your career path 

This course can be taken on its own or as part of the Management Skills for Environmental and Sustainability Professionals Certificate.

Course Dates: Social Media Strategy for Networking and Career Building

Start Date:Jan 27, 2020
End Date:Feb 23, 2020
Delivery:4 weeks, Online
Delivery Day(s)/Time(s):asynchronous
Price:$425.00 + GST
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