Social Media Strategy: Building and Maintaining Your Digital Brand

Facilitator: Garth von Buchholz

Social media offers unlimited resources for growing your business and professional network. This course provides a foundation for professionals of all levels to develop their own real-life strategies and learn hands-on tactics to develop, manage and repurpose professional content across channels such as social networks, websites and mobile apps. Over 4 weeks, students will explore strategies to successfully design, develop and integrate their digital presence so they can forge career-building relationships, enhance their networking skills and promote their professional brand online.

Learning Outcomes:

  • Understand the fundamental principles of social content strategy for communications, marketing and online community support
  • Understand the technical, social and strategic differences between using the top social networks -- Facebook, Twitter, LinkedIn, Pinterest, Tumblr and Instagram
  • Able to identify and leverage suitable social media channels for your content
  • Understand the challenges and opportunities in presenting social content on mobile devices.
  • Able to create and document an integrated social content strategy for web, social media and mobile devices such as smartphones and tablets
  • Understand various techniques for overcoming social content challenges such as plain language, repurposing, user-generated content, community management and digital media
  • Able to develop effective steady state plans for managing and repurposing social content, including how to interpret social analytics

This course can be taken on its own or as part of the Management Skills for Environmental and Sustainability Professionals Certificate.

Course Dates: Social Media Strategy: Building and Maintaining Your Digital Brand

For more information about this course please contact Professional and Continuing Studies