How to Improve Your Writing Email, Blogs, Social Media, and More -ONLINE

Facilitator: Fiona Prince

Today, many of us find we are talking through our fingers on keyboards and touch-screens more than we are talking face-to-face and on the phone. This increased need for writing, both in and out of the workplace, requires us to improve our writing skills. Strong writing skills lead to smoother communications and fewer misunderstandings. Whether you write letters, emails, reports, promotional materials, or personal blog and social media posts, the skills and techniques you’ll learn in this course will help you to improve your writing to get your message across.

If you prefer learning in the online environment or wish to experience instructor-led online learning, this three-week course is perfect for you. Practice your writing skills through online discussions with your instructor and classmates and receive personal feedback on your weekly assignments.

Note: This course is also available as a one-day workshop. Learn with others through engaging discussions, a variety of hands-on writing activities, and immediate feedback from your classmates and instructor.

Topics Covered:

  • How adults read
  • The difference between reading on-screen and in print
  • Writing for all devices (computers, laptops, tablets, smartphones)
  • The 5 Cs of effective writing: correct, clear, concise, coherent, and consistent
  • Plain language principles
  • Get to the point and keep it simple
  • Writing styles—formal, informal, texting
  • Write in the active voice and keep it positive
  • Avoid jargon/technical terms and redundancy
  • Avoid fragments and run-on sentences
  • Editing writing – yours and other’s
  • Repurposing your message for email, blogs, and social media
  • The writing process (emails, blog posts, articles)
  • Seven steps to writing effective emails

Learning Outcomes:

  • Discover the benefits of plain language writing
  • Become familiar with and practice the key principles of plain language writing
  • Be able to identify key grammar and punctuation errors in your writing, and correct them
  • Acquire new skills for editing and revising for maximum impact
  • Develop confidence in your writing and editing abilities
  • Have greater clarity and impact—guaranteed!


Computer Requirements: A week prior to the course start date you will receive an email from us with information on how to access the online course. At that time you will be encouraged to visit a short orientation website to familiarize yourself with our online learning platform. You will find the computer requirements for this course through this link: computerservices.royalroads.ca/computer_equip_requirements.

 

Course Dates: How to Improve Your Writing Email, Blogs, Social Media, and More -ONLINE

Start Date:May 13, 2019
End Date:Jun 02, 2019
Delivery:3 weeks, Online
Delivery Day(s)/Time(s):asynchronous
Price:$399.00 + GST
Instructor:Fiona Prince
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