How to Improve Your Writing Email, Blogs, Social Media, and More -ONLINE

Facilitator: Fiona Prince

Today, many of us find we are talking through our fingers on keyboards and touch-screens more than we are talking face-to-face and on the phone. This increased need for writing, both in and out of the workplace, requires us to improve our writing skills. Strong writing skills lead to smoother communications and fewer misunderstandings. This highly engaging course will give you the tips and techniques you need to gain confidence in your writing for emails, social media posts, personal blogs and websites. Gather your pens, pencils, laptops and tablets. Let’s get ready to write!

This three-week online course combines the content of How to Improve Your Writing with more advanced techniques. It is perfect for people who want to improve their writing, but who are unable to attend the full-day workshop at Royal Roads University and/or for those who want to go beyond the one day training. Whether you write letters, emails, reports, promotional materials, briefing notes or instructions, the skills and techniques you’ll learn in this course will help you to improve your writing and get your message across.

Topics Covered:

  • Know your audience
  • Identify the purpose for your message
  • Get to the point and keep it simple
  • Adopt the ‘you’ perspective
  • Write in the active voice and keep it positive
  • Avoid jargon/technical terms and redundancy
  • Test the message
  • Improve your word power
  • Learn the parts of speech
  • Master sentences types
  • Undangle your modifiers
  • Seek agreement
  • Find and match the antecedents
  • Avoid fragments and run-on sentences
  • Punctuate with passion
  • Which, that and who – which one do I use?
  • Editing writing – yours and other’s
  • Rewriting in plain language
  • Making your case (presenting an argument)
  • Writing to persuade

Learning Outcomes:

  • Learn by reading about writing techniques, completing online writing assignments and participating in online discussions (synchronous and/or asynchronous)
  • Discover the benefits of plain language writing
  • Become familiar with and practice the key principles of plain language writing
  • Have greater clarity and impact—guaranteed!
  • Be able to identify key grammar and punctuation errors in your writing, and correct them
  • Demystify grammar and punctuation rules
  • Acquire new skills for editing and revising your writing and the writing of others; and, learn how to present an effective argument in writing


  • Receive longer writing exercises designed to apply the skills and techniques from parts one and two
  • Through the instructor’s feedback in all units, receive individual attention and develop confidence in your writing ability

Recommended Reading (not required):

  • Style: The Basics of Clarity and Grace by Joseph M. Williams
  • Eats Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss

Computer Requirements: A week prior to the course start date you will receive an email from us with information on how to access the online course. At that time you will be encouraged to visit a short orientation website to familiarize yourself with our online learning platform. You will find the computer requirements for this course through this link:

Note:  This course is also available on campus face-to-face.

Course Dates: How to Improve Your Writing Email, Blogs, Social Media, and More -ONLINE

Start Date:Jun 04, 2018
End Date:Jun 24, 2018
Delivery:3 weeks, Online
Delivery Day(s)/Time(s):asynchronous
Price:$399.00 + GST
Instructor:Fiona Prince
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