How to Improve Your Writing: Email, Blogs, Social Media, and More

Facilitator: Fiona Prince

Today, many of us find we are talking through our fingers on keyboards and touch-screens more than we are talking face-to-face and on the phone. This increased need for writing, both in and out of the workplace, requires us to improve our writing skills. Strong writing skills lead to smoother communications and fewer misunderstandings. Whether you write letters, emails, reports, promotional materials, or personal blog and social media posts, the skills and techniques you’ll learn in this course will help you to improve your writing to get your message across.

This workshop is designed to teach you the plain language principles that will help make your written communications easy to read and understand. Whether you want to improve your writing skills for informal emails and social media, or for more formal media, such as personal blogs and websites, this workshop will provide the tips and techniques needed to gain confidence in your writing.

Note: This course is also available online. The online version provides you with opportunities to practice your writing skills with your instructor and classmates in discussion forums and to receive personal feedback on weekly assignments.


Topics Covered:

  • How adults read
  • The difference between reading on-screen and in print
  • Writing for all devices (computers, laptops, tablets, smartphones)
  • The 5 Cs of effective writing: correct, clear, concise, coherent, and consistent
  • Plain language principles
  • Get to the point and keep it simple
  • Writing styles—formal, informal, texting
  • Write in the active voice and keep it positive
  • Avoid jargon/technical terms and redundancy
  • Avoid fragments and run-on sentences
  • Editing writing – yours and other’s
  • Repurposing your message for email, blogs, and social media
  • The writing process (emails, blog posts, articles)
  • Seven steps to writing effective emails

Learning Outcomes:

  • Discover the benefits of plain language writing
  • Become familiar with and practice the key principles of plain language writing
  • Be able to identify key grammar and punctuation errors in your writing, and correct them
  • Acquire new skills for editing and revising for maximum impact
  • Develop confidence in your writing and editing abilities
  • Have greater clarity and impact—guaranteed!

 

 

Course Dates: How to Improve Your Writing: Email, Blogs, Social Media, and More

Start Date:Oct 17, 2018
Delivery:7.5 hours, Classroom
Delivery Day(s)/Time(s): 9:00am - 4:30pm
Price:$249.00 + GST
Instructor:Fiona Prince
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