Corporate Strategy

This one-day course develops participants’ strengths and competencies in performing a ‘size up’ – a detailed situation assessment and comprehensive review of strategic growth options for small to medium-size enterprises (SME) engaged in the B.C. export sector. During the course, participants will work in teams and learn an innovative approach to SME situation assessments (using the business diagnostics ‘size up’ methodology) along with an evaluation model to map optimal strategic directions.

Topics Covered:

  • Situation assessments - using the business diagnostics ‘size up’ methodology
  • External environment and industry analysis
  • Team discussion/presentation – pest and industry reviews
  • Internal functional analysis
  • Team discussion/presentation – SME management capability/capacity 
  • Team assignment – industrial control devices sme size up (seven grid model)  
  • Class review and case solution - industrial control devices sme size up
  • Team assignment – industrial control devices sme strategic direction (best pathway model)  
  • Class review and case solution
  • Team assignment - situation assessment and lending decision for a sme located in the tourism sector
  • Class review and case solution

This course can be taken on its own or as part of the Strategic Business Initiatives Certificate.

Course Dates: Corporate Strategy

For more information about this course please contact Professional and Continuing Studies